Serbian President Aleksandar Vučić has launched a new 'non-political' podcast, which features guest appearances from notable figures such as basketball coach Miroslav Nikolić. This move aligns with a broader trend among politicians in the Balkans and elsewhere who are using online platforms for personal branding and outreach. The podcast is presented as separate from traditional political discourse, though it comes at a time when Serbia is approaching significant electoral events. Vučić, a prominent figure in Serbian politics, has used various media formats to engage with the public, and this latest initiative continues that pattern.
Bias read (Center): The article presents the launch of the podcast in a neutral tone, focusing on the fact that it is described as 'non-political' and noting the broader trend of politicians using similar methods. There is no overtly biased language, one-sided sourcing, or omission of context that would indicate a lean





