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Ropeways boost sales Ski resorts record results but day tickets get more expensive
CH📈 EconomyCenter20 hr. ago

Ropeways boost sales Ski resorts record results but day tickets get more expensive

Swiss cable cars achieved a record revenue of nearly two billion Swiss francs, driven by growth across all seasons and sectors including gastronomy and hospitality. While winter tourism contributed the largest share (49%) to the overall revenue, the number of ski days remained roughly the same compared to previous years. The warm winter last season was partially offset by significant snowfall in late winter and the use of artificial snowmaking facilities. Summer tourism saw rapid growth, with visitor numbers tripling in regions like the Bernese Oberland since 2020. International visitors reached a ten-year high, contributing over 10 million ski days, while domestic visitors accounted for the majority but declined slightly. Prices for ski passes have increased by seven percent over the past five years, with further expected increases of 2.3% in the coming season. Some resorts, like Saas-Fee and Gstaad, now charge up to 84 Swiss francs per day, justified by rising operational costs and investments in new infrastructure. However, not all regions plan to raise prices, and some employ dynamic pricing models based on demand.

Swiss cable car operators reported record revenue of nearly two billion Swiss francs for the 2025/26 season, marking their best financial result since 2014. Despite this strong performance, daily lift tickets at several resorts will increase in price for the upcoming winter. The industry association Seilbahnen Schweiz stated that growth was recorded across all operational sectors. Summer business surged by 107 percent, while gastronomy and hotel services rose by 140 percent. Winter transport revenue grew by 31 percent, contributing 49 percent of total income despite being the slowest growing segment. The warm winter conditions did not hinder results, with late-season snowfall proving crucial for operations. Snowmaking facilities were cited as vital for maintaining slopes. Summer tourism expanded rapidly, accounting for one fifth of annual revenue. The Bernese Oberland saw a tripling of summer visitors since 2020, particularly among German tourists. Central Switzerland also tripled its numbers, while Valais increased traffic by 13 percent and Eastern Switzerland by ten percent. Mild weather extended the season, drawing hikers seeking relief from heat. Foreign guests contributed over 10 million ski days, the highest number in a decade. Domestic skiers accounted for roughly 16 million days, though this figure dropped by 5.3 percent. Average effective costs per ski day reached 37.60 francs after adjusting for discounts and subscriptions. Prices have risen seven percent over the past five years. Operators expect another 2.3 percent increase next season due to rising personnel, energy costs, and infrastructure investments. Bernou Stoffel, director of Seilbahnen Schweiz, noted that new products justify higher pricing. Resorts like Saas-Fee and Gstaad will charge 84 francs for daily passes. However, not all regions plan increases; operators in Jungfrau and Arosa-Lenzerheide indicated they would hold prices steady. Several areas are adopting dynamic pricing models where rates fluctuate based on demand. For instance, St. Moritz starts the weekend at 47.50 francs, rising to three-digit amounts during peak periods. Visitors generally accept paying more for optimal weather conditions compared to off-peak times. First ski areas open this weekend as the new season begins.

How this report was made. Objective News wrote this report from 2 source articles, using AI-assisted synthesis under our methodology. It is our own text, not a copy of any single outlet. Read our methodology.

Responsible editor: Matej BašaSpotted an error? Report it

2 reports

SRF News logoSRF NewsState / PublicCenterFactual 90Objective 85yesterday
Ropeways boost sales Ski resorts record results but day tickets get more expensive

Swiss cable cars achieved a record revenue of nearly two billion Swiss francs, driven by growth across all seasons and sectors including gastronomy and hospitality. While winter tourism contributed the largest share (49%) to the overall revenue, the number of ski days remained roughly the same compared to previous years. The warm winter last season was partially offset by significant snowfall in late winter and the use of artificial snowmaking facilities. Summer tourism saw rapid growth, with visitor numbers tripling in regions like the Bernese Oberland since 2020. International visitors reached a ten-year high, contributing over 10 million ski days, while domestic visitors accounted for the majority but declined slightly. Prices for ski passes have increased by seven percent over the past five years, with further expected increases of 2.3% in the coming season. Some resorts, like Saas-Fee and Gstaad, now charge up to 84 Swiss francs per day, justified by rising operational costs and investments in new infrastructure. However, not all regions plan to raise prices, and some employ dynamic pricing models based on demand.

Bias read (Center): The article presents factual economic data regarding the performance of Swiss cable car operations, focusing on revenue figures, seasonal trends, and price changes. It does not take a stance on political issues, nor does it frame the information in a biased manner. The content remains neutral, with

Why factuality (90): The article provides specific figures like 'fast zwei Milliarden Franken Umsatz' and details about growth percentages in different seasons. These claims appear consistent with the cross-source consensus, though some data points lack explicit sources. The mention of snowmaking equipment as a factor a

Why objectivity (85): The article presents facts in a mostly neutral manner but includes phrases like 'aber Tageskarten werden teurer' which implies a negative outlook on price increases. While not overtly biased, the framing slightly emphasizes the cost aspect over other factors contributing to the record revenue.

Tages-Anzeiger logoTages-AnzeigerIndependentCenter20 hr. ago
Swiss funiculars in business: skiing will be more expensive again this year

Swiss cable car operators are preparing for the ski season, which is set to begin at the weekend. The Swiss Cable Car Association aims to build on the strong performance of the previous year. This comes amid rising costs for skiing, with prices expected to increase further this season.

Bias read (Center): The article discusses economic trends related to the ski industry and pricing but does not take a clear stance or show bias toward any political side. It focuses on business operations and market conditions without ideological framing.

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