SGOn July 28, Rogers Communications and Amazon's Prime Video announced a 12-year sublicensing agreement that gives Prime Video exclusive rights to broadcast Wednesday night NHL games in Canada starting with the 2026-27 season. The deal also provides Prime Video access to select Stanley Cup playoff series and expands its NHL content offerings in Canada. This follows Rogers' recent renewal of national NHL media rights through the 2037-38 season. The agreement highlights the growing investment by streaming platforms in live sports rights, which remain popular among viewers. Sportsnet retains exclusive English-language rights to over 500 national NHL games per season, including most playoff coverage. Rogers is a major player in Canadian sports media, holding significant broadcasting rights and ownership stakes in professional teams.
Bias read (Center): The article presents factual information about a business agreement between two media companies without overtly favoring either side. It focuses on the contractual terms and implications for sports broadcasting in Canada, without taking a clear ideological stance. The framing remains neutral, with a
