IndiaThe article discusses the transformation of roadside farmers in Meghalaya through the formation of the Jirang Organic Agro Farmers Producer Company Limited (FPC) in 2017. Previously struggling to sell their seasonal fruits like Khasi Mandarin oranges and pineapples at local markets, these farmers gained recognition and economic benefits through the FPC's collectivization model. Each farmer received a unique identifier, enabling them to access premium pricing and direct sales channels with major Indian retailers and even international markets like Dubai. The initiative, supported by the centrally-aided Mission Organic Value Chain Development for North Eastern Region, has significantly increased the collective income of participating farmers, with many now earning between ₹50,000-₹80,000 annually. The FPC has grown to include over 433 members across 18 villages, with women comprising 75% of participants.
Bias read (Center): The article presents a balanced account of the success of the Jirang FPC initiative without overtly praising or criticizing the government's role. It highlights both the challenges faced by farmers before the initiative and the positive outcomes achieved through the program. There is no clear slant,
