Türkiye's sunscreen market is experiencing significant growth due to increasing awareness of UV protection and changing consumer habits. Industry representatives predict the market could reach $66 million by the end of 2026, surpassing previous estimates. This growth is attributed to factors such as year-round use of sunscreen, increased online shopping, and a focus on higher SPF products. However, challenges like inflation, rising production costs, and the proliferation of counterfeit products pose risks to both businesses and consumers.
Bias read (Center): The article focuses on economic trends within the cosmetics industry, specifically the sunscreen market, without taking a stance on political issues. It presents statistical projections, industry expert quotes, and market observations in a balanced manner without apparent bias toward any political,党




