COThe article discusses the challenges faced by emerging fashion brands in launching successful runway shows at major fashion events in Colombia, such as Colombiamoda and Santander Fashion Week. It highlights the need for creative proposals that integrate design, styling, music, lighting, and presentation into a cohesive brand identity within a short time frame. Santiago Barrientos, founder of SBQ, emphasizes the importance of aligning all elements of a collection to communicate the brand’s message effectively. Andrés Riaño, founder of Niente Archive, adds that runway presentations require strategic decisions about which pieces best tell the collection’s story and how to structure the show for maximum impact. The production process involves coordinating models, makeup, hair, creative direction, technical teams, and suppliers, often requiring up to 30 people for larger productions. Emerging brands must plan extensively before the event to ensure their vision translates into a compelling experience for both the audience and industry professionals.
Bias read (Center): The article presents a balanced discussion of the challenges involved in organizing a fashion show, focusing on creative and logistical aspects rather than taking a partisan stance. It features insights from two different founders (Barrientos and Riaño) without overtly favoring one perspective over
