BAA new study conducted by Booking.com in collaboration with Oxford Economics reveals that travel booked through Booking.com contributed to €691 billion in economic activity across Europe in 2025. The research covers EU countries, the United Kingdom, and Switzerland, highlighting the broader economic impact of digital tourism platforms. According to the findings, travelers using Booking.com spent €291 billion during their trips, which extended beyond accommodation to include hospitality, retail, transportation, entertainment, and related services. The study also notes that this activity supported 4.7 million jobs and €175 billion in wages throughout Europe. It emphasizes that the economic effect of travel exceeds the hotel sector alone, as tourist spending creates ripple effects on local suppliers, small and medium businesses, and cross-border trade. The report underscores the role of digital platforms in connecting independent accommodation providers with global demand.
Bias read (Center): The article presents a balanced overview of the economic impact of travel bookings through Booking.com, focusing on data and findings from a joint study with Oxford Economics. There is no overt ideological framing or emphasis on specific political agendas. The tone remains objective, presenting both
