First look at Zara's clothing and furniture collection signed by famous director Luca Guadagnino

Italian filmmaker Luca Guadagnino has unveiled his first major collaboration with Zara, a collection that merges fashion, furniture, and interior design. The collection, named Baisi Guadagnino, will debut during Milan Fashion Week this month and includes 65 pieces for the home and 75 items of clothing and accessories. According to initial photographs released by the brand, the collection represents one of the most intriguing collaborations in Zara’s history, blending Guadagnino's cinematic aesthetic with the functional design sensibilities of long-time collaborator Stefano Baisi. The partnership between Guadagnino and Baisi dates back years, beginning with their work on the film Queer, where Baisi served as the production designer. Their creative relationship extended beyond the film set, leading to a broader exploration of design concepts. This new project marks a significant evolution of their joint vision, expanding into a comprehensive collection that spans both fashion and interior design. According to Baisi, the idea for the collaboration originated from a table they designed in 2018 for a private client, which was never realized. That concept became the starting point for a much larger vision, eventually resulting in a collection of 140 items. For the home, the collection features sofas, armchairs, tables, chairs, lamps, mirrors, tableware, and decorative elements. The fashion portion includes leather jackets, silk shirts, and coats, all crafted with attention to detail and a distinct visual identity. Guadagnino described the collection as a synthesis of diverse influences, including Italian modernism, the aesthetics of the 1970s and 1980s, futuristic forms, and a cinematic color palette. Among the key inspirations were the works of Gio Ponti, one of Italy’s most influential designers of the 20th century, whose approach to design bridged industrial functionality with personalized expression. Guadagnino praised Ponti’s openness to experimentation, noting how his designs occupied a unique place in the pantheon of beauty and intelligence. Another influence cited by Guadagnino was Lina Bo Bardi, a Brazilian architect and designer whose work he compared to that of Alfred Hitchcock. He noted that her creations carried a mysterious tension, similar to the suspenseful narratives found in Hitchcock’s films. Elements of Ettore Sottsass’s style, particularly in spherical and geometric lamp designs, can also be discerned throughout the collection. However, Guadagnino emphasized that the goal was not to create a homage to past designers, but rather to weave together multiple references into a cohesive, original aesthetic. The collection’s visual language is defined by rounded, sculptural forms, glossy finishes, wood, leather, metal, and travertin, combined with striking color pairings. Sofas and armchairs stand out for their smooth, almost sensual lines, reflecting Guadagnino’s approach to transforming rigid structures into fluid, organic shapes. These pieces exemplify the collection’s focus on creating a seamless dialogue between form and function, where each element serves both an aesthetic and practical purpose. The collaboration with Zara marks another milestone in Guadagnino’s career, following previous projects such as a short film created for the brand in 2021 and participation in a special collection commemorating Zara’s 50th anniversary. This latest endeavor, however, represents a more ambitious undertaking, combining high-level artistic direction with mass-market accessibility. The collection will be officially launched during Milan Fashion Week, with prices yet to be disclosed.