Change of rules on Montenegrin beaches: Free sunbeds after 5pm, but no longer for everyone

A new regulation has been introduced on Montenegrin beaches this season, altering long-standing practices regarding free access to sunbeds and umbrellas after 5 p.m. Previously, all visitors could use these amenities at no cost during this time, with beach concessionaires required to clearly state this policy on informational boards. However, under the updated rules, only Montenegrin citizens can claim this benefit, while others must pay regardless of the hour. The change has sparked complaints from both locals and tourists who have been charged for using equipment after 5 p.m., despite expectations based on prior policies. The shift was outlined in the official regulations for the 2026 season, which specify that the right to use beach furniture freely after 5 p.m. applies exclusively to Montenegrin nationals. This directive was highlighted on one beach in Stomor, where a notice stated that anyone wishing to use a sunbed or umbrella after 5 p.m. without charge must have previously paid for it. According to reports from RTCG, increasing numbers of residents and visitors have raised concerns over being charged for usage even beyond the designated time. While officials from the Public Company Morsko Dobo did not provide further clarification on how the rule would be implemented, the contract for the use of coastal assets for the 2026 season explicitly states that concessionaires must allow free access to sunbeds and umbrellas for Montenegrin citizens after 5 p.m., provided they present a personal identification document. The contract outlines that users during this period must release payment for the use of beach furniture for all citizens of Montenegro, who are required to show their identity card or another identification document issued by the competent authority in Montenegro. Mladen Mikijelj, director of the Public Company Morsko Dobo, had earlier stated that any concessionaire who charges for the use of sunbeds and umbrellas after 5 p.m. will face consequences due to breach of contractual obligations, according to reports from N1 Serbia. Citizens who find themselves charged by concessionaires despite the new rules can file a complaint with the Service for Coastal Assets Control, which oversees compliance with the contractual obligations of beach concessionaires. If violations are confirmed, measures stipulated in the contract can be enforced. In addition, anyone who believes concessionaires are violating regulations or misleading users can report them to the tourism inspection, which conducts intensified monitoring along the Montenegrin coast during the summer season. The change comes amid broader discussions about the management of public spaces and the balance between local interests and tourist expectations. While the intention behind the policy appears to be to prioritize access for Montenegrin citizens, its implementation has led to confusion and dissatisfaction among some visitors. Officials have emphasized the need for clear communication and strict enforcement of the new guidelines to prevent misunderstandings and ensure fair treatment of all users. Complaints continue to emerge from individuals who were unexpectedly charged for using beach facilities after 5 p.m., despite previous understanding that such use would be free. Some concessionaires reportedly have not fully adhered to the new requirements, leading to disputes and calls for greater oversight. As the summer season progresses, the effectiveness of the new policy and the response of authorities will likely come under closer scrutiny. Montenegrin officials have reiterated their commitment to ensuring that the rights of citizens are upheld while maintaining the quality of service for all visitors. They have urged concessionaires to comply strictly with the terms of the agreement and to communicate the changes clearly to avoid further confusion. Meanwhile, the tourism sector continues to monitor developments, hoping that the new regulations will be applied consistently and transparently.