Selling and buying second-hand goods is becoming a part of everyday consumer habits

The growing trend of buying and selling second-hand goods has become increasingly common among Slovenian consumers, according to a recent survey conducted by Valicon, with results published by Bolha, a digital marketplace operated by Styria. The findings reveal that purchasing used items is now part of everyday shopping habits, driven primarily by cost considerations. Over 70% of respondents have already bought something secondhand through small advertisements, marking a steady increase over the past few years. This shift reflects broader economic pressures and changing consumer attitudes toward sustainability and resource efficiency. The survey, which included responses from 1,021 residents aged 18 to 75 across Slovenia, found that price remains the top reason for purchasing second-hand goods. Nearly 70% of participants cited affordability as their main motivation, a two-percentage-point increase compared to last year and four points higher than in 2023. In addition to cost, 41% of respondents highlighted the wide variety of products available as another key factor. This diversity allows buyers to access everything from clothing and children’s items to electronics and sports equipment, all at significantly lower prices than new alternatives. For sellers, the motivations behind disposing of unused items are equally varied. While financial gain plays a role, many respondents indicated that keeping useful items in circulation was just as important. About 63% of those surveyed mentioned that they sell second-hand goods because they want to ensure that usable items remain in use while still earning some money. This dual-purpose approach suggests a growing awareness of both personal need and environmental impact. A notable trend identified in the survey is the increasing number of people who sell items simply to get rid of things they no longer use. This percentage rose from 27% two years ago to 31% this year. Many respondents noted that decluttering has become more urgent due to lifestyle changes, such as downsizing homes or shifting priorities. This trend aligns with a broader movement toward minimalism and intentional living, particularly among younger generations. Most Slovenians also have at least one item at home that could be sold, ranging from clothing and toys to household appliances and sporting gear. The proportion of individuals who possess such items has remained consistently high, hovering between 80% and 83% over the past few years. This widespread ownership indicates a potential market for second-hand goods, supported by both buyer and seller interest. Buyers, too, are reporting positive experiences with second-hand purchases. Approximately 71% of respondents stated that they had successfully sold an item through online platforms, while only 7% claimed to have been unsuccessful. These outcomes suggest that the process of buying and selling second-hand goods is becoming more accessible and reliable. A smaller group, around 10%, reported having no experience with either buying or selling second-hand items, indicating room for further growth in this sector. One of the most striking developments from the survey is the rising interest in collecting vintage or nostalgic items. The share of respondents who purchase such items through small advertisements increased from 16% to 26% over three years, representing a more than 60% rise. This category has moved into second place among popular product types, following clothing and furniture. Klemen Petelin, head of marketing at Bolha, explained that collecting is not limited to valuable items. People seek out books, records, old games, plates, sports memorabilia, and other objects that hold sentimental value. For some, these items are mere relics, while for others, they represent cherished memories or long-sought treasures. Finally, the survey highlights a growing consensus among Slovenians regarding the importance of regular inventory checks. Nearly 76% of respondents agreed that it would be beneficial to conduct an annual review of their belongings and make sure unnecessary items are made available for reuse. This sentiment underscores a collective recognition of the benefits of sustainable consumption and the role individuals can play in reducing waste. As the practice of buying and selling second-hand goods continues to expand, it appears that both consumers and businesses are adapting to meet the evolving demands of a more conscious and connected society.