The Croatian Tax Administration has launched a new promotional campaign titled "Svaki račun se računa," which translates to "Every Receipt Counts." This initiative aims to increase public awareness about the importance of receiving and reporting receipts, as well as to combat the gray economy and strengthen fiscal responsibility among citizens. The campaign runs from July 1, 2026, until December 31, 2026, and involves six monthly rounds of prize draws. The total prize fund amounts to 120,000 euros, offering a variety of rewards to participants who submit receipts via the mobile application mPorezna. Each month, one winner will receive a consumer Visa card worth 10,000 euros, another will win a Visa card valued at 5,000 euros, and five additional winners will each get a 1,000 euro Visa card.
Participants can submit up to ten receipts per day, provided they are issued by different merchants. These receipts can either be valid or invalid, allowing individuals to report discrepancies or errors found on them. To participate, users need to download the mPorezna app, accept the terms and conditions, and then scan the QR code on the receipt or manually enter the necessary information. The process is designed to be user-friendly, encouraging everyday citizens to engage more actively with tax-related matters. The Tax Administration emphasizes that this campaign goes beyond just offering prizes—it is also aimed at promoting transparency and fairness within society by highlighting the role of receipts in ensuring proper business practices and protecting consumers.
The campaign's primary objectives include raising awareness about the significance of receipts and fostering a sense of fiscal responsibility among the public. It seeks to educate citizens on their role in curbing the gray economy while simultaneously promoting the use of digital services offered by the Tax Administration. By involving younger generations and making the tax system more accessible through digital solutions, the administration hopes to build trust and improve its image as a modern and approachable institution. The educational slogan of the campaign, "A small act for you, a great benefit for society," underscores the value of individual contributions to the community. Every receipt submitted contributes to strengthening tax revenues, thereby enabling the funding of essential public services such as healthcare, education, security, and infrastructure.
Public reaction to the campaign has been mixed. While some citizens appreciate the opportunity to earn rewards while contributing positively to society, others have expressed skepticism or distrust towards the Tax Administration. For instance, one participant mentioned feeling angry towards the administration and decided not to take part in the contest. Others voiced concerns about potential manipulation or bias in the selection process. Despite these reservations, many acknowledge the benefits of the campaign, recognizing that receiving receipts is crucial for both personal accountability and societal integrity. Some participants recall similar initiatives from previous years, indicating a level of familiarity with such efforts aimed at improving fiscal compliance.
In addition to rewarding participants, the campaign serves as a means of identifying and addressing irregularities in the issuance of receipts. Previous campaigns have led to the discovery of numerous non-compliant receipts, including those that were not properly fiscalized or contained errors such as incorrect QR codes. The Tax Administration encourages citizens to report any observed discrepancies, emphasizing that even valid receipts contribute to the overall goal of promoting transparency and fair economic practices. The current campaign differs from past initiatives in that it does not focus solely on the number of receipts collected but rather on random selection through a certified computer system managed by the Croatian Lottery, ensuring complete transparency in the prize distribution process. This change reflects the administration’s commitment to fairness and openness in all aspects of the campaign.
7 reports
Net.hrIndependentCenter4 days agoThe Croatian Tax Administration has launched a new prize-based initiative called 'Svaki račun se računa' aimed at encouraging citizens to report both correct and incorrect invoices to combat tax evasion and increase fiscal responsibility. The campaign runs for six months until the end of the year, with participants able to submit up to ten different invoices daily through a mobile app. The first prize is 10,000 euros, followed by smaller rewards, and the draw will be conducted using a certified random number generator in collaboration with the Croatian Lottery. Citizens are encouraged to act as informal inspectors in everyday situations, such as buying coffee or visiting a hairdresser. While most respondents reported regularly receiving invoices, some admitted to not always getting them, and a few expressed dissatisfaction with the tax authority. This edition differs from previous ones by allowing the submission of both valid and invalid invoices, and it emphasizes transparency through a randomized selection process. A previous instance saw a winner’s prize revoked due to a conflict of interest involving their spouse working at the tax office.
Bias read (Center): The article presents the initiative as a civic engagement effort by the tax administration without overtly promoting any political agenda. It reports on the program's structure, rules, and outcomes neutrally, highlighting both citizen participation and administrative changes without taking a clear立场
Net.hrIndependentLeft4 days ago Croats reveal how they feel about Porezne's prize game: 'I wouldn't do that for a million!'The Croatian Tax Administration has launched a reward lottery called 'Svaki račun se računa' (Every bill counts) aimed at increasing fiscal responsibility and reducing gray economy. The campaign runs until the end of the year, allowing citizens to submit bills through the e-Porezna app, with a daily limit of ten different invoices. A total prize fund of 120,000 euros is available, offering individual prizes ranging from 1,000 to 10,000 euros. Citizens can also report incorrect bills. In response to the initiative, several citizens expressed mixed opinions, with some criticizing the system as potentially biased or ineffective.
Bias read (Left): The article frames the citizen responses as critical of the tax administration’s efforts, highlighting skepticism and perceived biases in the reward system. While the initiative itself is presented neutrally, the emphasis on negative feedback from participants suggests a left-leaning perspective, as
HRT (Hrvatska radiotelevizija)State / PublicCenter4 days agoThe Croatian Tax Administration has launched a new prize game called 'Svaki račun se računa' starting July 1st, which will run through December. The campaign aims to combat the informal economy and educate younger generations about fiscal responsibility. Participants can submit invoices via the mobile app mPorezna, with prizes including Visa cards worth up to 10,000 euros per month. The initiative includes both rewards for submitting valid invoices and the ability to report invalid ones. The head of the Tax Administration emphasized that the campaign goes beyond just offering prizes by promoting social benefits such as strengthening public services funding and encouraging the use of digital tax administration tools.
Bias read (Center): The article presents information about a government-led initiative aimed at improving tax compliance and public awareness. It quotes officials from the Tax Administration and outlines the goals and mechanics of the campaign without overtly favoring any side. The tone remains neutral, focusing on the
N1 HrvatskaIndependentCenter5 days agoThe Croatian Tax Administration has launched a prize game called 'Every Receipt Counts!' with a total prize fund of 120,000 euros aimed at encouraging citizens to report both valid and invalid receipts as part of efforts to combat the informal economy. The campaign runs from July 1 to December 31, with six monthly rounds offering prizes such as Visa cards worth up to 10,000 euros. Citizens can participate via the mobile app mPorezna by scanning QR codes or entering receipt data. The initiative aims to strengthen public services funding and promote the use of digital tax administration tools. The head of the Tax Administration emphasized that receipts are essential for fair business practices, consumer protection, and ensuring societal obligations are met. This differs from last year’s competition, which rewarded those collecting the most receipts, a model deemed less successful.
Bias read (Center): The article presents the launch of a tax administration initiative without overtly favoring any political side. It focuses on the practical aspects of the program, including its goals, structure, and benefits, while quoting officials who emphasize the importance of tax compliance and digital tools.
Večernji listIndependentCenter5 days agoThe Croatian tax authority has launched a new prize game called 'Svaki račun se računa!' with a total prize fund of 120,000 euros. The initiative encourages citizens to report both correct and incorrect invoices through the mobile app mPorezna, which allows them to scan QR codes or enter data for valid invoices and submit basic information and photos for invalid ones. The campaign runs from July 1st to December 31st, divided into six monthly rounds, with prizes including Visa cards of varying values. The goal is to promote invoice reporting and combat the grey economy while enhancing public services funding and encouraging digital engagement. The initiative was announced at a press conference, with officials emphasizing the importance of invoices as a symbol of ethical business practices and their role in protecting consumers and ensuring societal obligations are met.
Bias read (Center): The article presents the initiative as a civic and administrative effort aimed at improving transparency and compliance with tax regulations. It does not take a clear ideological stance but emphasizes the practical benefits of the program, such as increased revenue collection and social good. While稅
tportalIndependentCenter5 days agoThe Croatian Tax Administration has launched a prize draw campaign starting on July 1, 2026, lasting until December 31, 2026, with a total prize fund of 120,000 euros. Participants can win various Visa cards by submitting valid fiscalized invoices through the mobile app 'mPorezna' via QR code scanning or data entry, or report invalid invoices by providing basic information and a photo. The initiative aims to increase awareness of invoice-taking and fiscal responsibility, educate citizens on their role in combating the grey economy, encourage the use of digital services, and strengthen trust in the institution. It emphasizes youth inclusion and modernization of the tax system through digital solutions. The campaign’s slogan, 'Small act for you – great benefit for society,' highlights the importance of individual contributions to community welfare.
Bias read (Center): The article presents the initiative as a civic engagement program aimed at improving transparency and public trust in the tax administration. While the subject involves government action, the framing remains neutral, focusing on public participation and societal benefits rather than partisan agendas
Net.hrIndependentCenter5 days ago Here's everything you can win, the prizes are tempting.The Croatian Tax Administration launched a new promotional campaign called 'Svaki račun se računa!' starting on July 1, 2026, aiming to increase fiscal responsibility among citizens. The campaign runs through December 31, 2026, and includes six monthly rounds with total prize money of 120,000 euros. Participants can win Visa cards worth 10,000 euros, 5,000 euros, and multiple 1,000 euro cards by submitting valid invoices via the mobile app mPorezna. The initiative encourages citizens to report both correct and incorrect invoices, promoting transparency and combating tax evasion. The campaign emphasizes the role of individuals in supporting public services like healthcare, education, and infrastructure. It also aims to engage younger generations through digital tools and improve public perception of the Tax Administration.
Bias read (Center): The article presents an initiative by the state institution, the Tax Administration, aimed at encouraging civic participation in tax compliance. While the subject relates to public policy and governance, the tone remains neutral, focusing on educational and promotional aspects rather than taking a立场
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