Tadej Pogačar, the Slovenian cyclist, is set to earn over €13 million this year, setting a new record in cycling earnings. According to reports from Italian sports newspaper La Gazetta dello Sport, his income will surpass the previous high of €12 million he earned last year. The bulk of his earnings, €8 million, will come from his team, UAE Team Emirates XRG, which he represents. Additional revenue includes prize money from race victories, sponsorships, and sales of personalized merchandise such as jerseys and other cycling gear. Pogačar’s earnings have grown significantly compared to last year. His sponsorship deals have increased from €2 million to €2.5 million, with notable brands including German tire manufacturer Continental, Swiss watchmaker Richard Mille, German caravan producer Carthago, and Slovenia's tourism portal I feel Slovenia. Sales of personalized products are expected to contribute around €1 million to his income this year. The cyclist has already secured substantial earnings through major races. In July, the Tour de France brought him €1 million, with €500,000 coming from his overall victory, the fifth time he has won the prestigious race. Additionally, finishing first in the UCI World Rankings at the end of the year added another €250,000 to his earnings. Pogačar still has upcoming competitions that could further increase his income. He is scheduled to participate in the Vuelta a España, which runs from September 22 to October 13. A win in this race would add €150,000 to his earnings, potentially bringing his total to €500,000 from this event alone. If he wins the world championship in Canada, which takes place from September 20 to 27, he could gain an additional €250,000. Despite his considerable wealth, Pogačar lives in Monaco, a city known for its affluence. However, he is also committed to charitable causes. According to French daily Le Figaro, Pogačar plans to donate more than €1 million to charity this year. Through his foundation, he supports young people who are undergoing treatment for cancer or have already overcome the disease, helping them reintegrate into everyday life. Last season, his foundation awarded 35 scholarships to individuals who had battled serious illnesses. It also contributed €100,000 to aid his hometown of Komen after a severe earthquake. Pogačar’s foundation continues to focus on supporting vulnerable groups, particularly those affected by illness. The foundation’s efforts highlight his commitment beyond professional success, emphasizing community support and philanthropy. As the season progresses, the potential for further financial gains remains, depending on his performance in upcoming races. His contributions to charitable work remain a consistent aspect of his public persona, reflecting both his professional achievements and personal values. His dual role as a top athlete and philanthropist underscores the broader impact of his career. While his earnings continue to rise, his dedication to giving back to society remains steadfast. This balance between personal success and social responsibility defines his approach to both his profession and his influence on others.
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