TRPeugeot plans to start producing its Rifter light commercial vehicle in Turkey starting in the third quarter of 2026, according to a senior executive. This will make the Rifter the third light commercial vehicle produced at Tofaş’s plant in Bursa, joining the Expert Van and Expert Traveller models. Peugeot Brand Director Gupse Kaplan highlighted the significance of this move, emphasizing Turkey’s growing importance as a market and production hub. Local production is expected to enhance competitiveness through improved logistics and supply chain benefits. The Rifter’s combination of SUV design and light commercial functionality is intended to appeal to both businesses and families. Peugeot has already sold over 213,000 light commercial vehicles in Turkey since entering the market in 2003, with the Rifter being its top-selling model in the segment. In the first half of 2026, the Rifter accounted for 72% of Peugeot’s light commercial vehicle sales in the country.
Bias read (Center): The article presents information about Peugeot's business strategy and production decisions in Turkey without overtly favoring any political ideology. It focuses on economic and industrial developments rather than partisan perspectives. While the topic involves national economic policy, the framing,
