The Philippine Competition Commission (PCC) has fined a Boracay scuba association and 39 of its member shops a total of P2.17 million for engaging in price fixing. The PCC ruled that the group violated Section 14(a)(1) of the Philippine Competition Act by imposing minimum floor prices on scuba diving services and restricting commissions and promotional offers. The Boracay Business Administration of Scuba Shops (BBASS), which facilitated these agreements, was ordered to stop enforcing the price-fixing practices. While the group claimed the fixed rates protected consumer safety and supported local livelihoods, the PCC rejected these arguments, emphasizing that price fixing is illegal regardless of its intended benefits. The decision highlights ongoing efforts by the PCC to combat anti-competitive behavior in the tourism sector.
Bias read (Center): The article presents the PCC's legal findings and enforcement action against the scuba association without overtly endorsing or criticizing either side. It reports both the PCC's stance and the defense provided by the BBASS, maintaining a balanced presentation of the regulatory action and the group'




