New brands land on Mercado Libre: this is how the platform grows in the country

SemanaIndependentCenter5 hr. ago

Mercado Libre has continued to expand its presence in Colombia by adding 340 new brands to its platform during the first half of 2026, bringing the total number of active official stores to over 1,400. The company attributes this growth to increased trust from brands in the digital channel and improvements in its logistics operations. Notable new additions include global names such as 3M, Nestlé, Xiaomi, Shell, and others. This expansion aims to provide Colombian consumers with greater access to a wide range of high-quality products while offering businesses opportunities to reach customers nationwide. Mercado Libre emphasizes its logistical efficiency, including same-day delivery in Bogotá and national deliveries within 24–48 hours, as well as integrated payment solutions like Mercado Pago to enhance user experience.

Bias read (Center): The article focuses on the commercial expansion of Mercado Libre in Colombia, highlighting its growth in terms of brand partnerships and logistics capabilities. There is no mention of political figures, policies, or contentious issues. The content is promotional but remains neutral in tone, focusing