Next generation of community leaders hope to make Chinese ‘cool’ and relevant

In Singapore, a new initiative aims to reshape perceptions of Chinese culture among the younger generation, positioning it as both relevant and appealing. This effort comes as part of a broader movement led by emerging community leaders who seek to reconnect Singaporeans with their Chinese heritage. At the heart of this initiative is Jaclyn Toh, a 40-year-old executive director of Greenbay Marine and a prominent figure within the Singapore Chinese Chamber of Commerce and Industry (SCCCI). Her personal journey—from feeling that being involved with Chinese culture wasn’t “cool” to becoming a passionate advocate—reflects a growing sentiment among young Singaporeans. Toh's transformation began when she became engrossed in a Chinese television drama inspired by the science fiction adventures of Hong Kong author Ni Kuang. This sparked her curiosity, leading her to explore the original novels and eventually cultivating a deep appreciation for the Chinese language and culture. Today, she sees the rising popularity of Chinese dramas, cuisine, films, music, and technology as indicators of a shift in attitude among the youth. These trends suggest that there is potential to rekindle interest in Chinese culture beyond its traditional roles in work and business, making it something that individuals can genuinely enjoy and connect with. Toh is one of 25 participants selected for the inaugural run of the Chinese Community Leadership Programme, launched by Prime Minister Lawrence Wong during the National Day Rally in 2025. The program, organized by the Singapore Federation of Chinese Clan Associations (SFCCA) and SCCCI, and developed in collaboration with Nanyang Technological University (NTU), seeks to cultivate at least 100 next-generation Chinese community leaders over the next five years. Its aim is to ensure that these leaders are equipped to navigate the complexities of contemporary society while maintaining a strong connection to their cultural roots. At the program's launch on July 1, Minister for National Development Chee Hong Tat emphasized the importance of community leaders in shaping the future of Singapore. He highlighted how technological advancements, geopolitical shifts, and evolving social structures have influenced the way younger generations interact with their communities. In his speech delivered in Mandarin, Chee underscored the dual role of Chinese community organizations—not only as guardians of cultural heritage but also as vital components in promoting unity and social cohesion. Chee also pointed out that these organizations have historically played a crucial role in assisting new immigrants in settling into Singapore. Looking ahead, he encouraged the new leaders to continue bridging gaps between newcomers and existing residents, facilitating understanding and integration. His message centered around the need for inclusivity and mutual support, essential elements in building a more harmonious society. Thomas Chua, president of SFCCA and honorary president of SCCCI, echoed similar sentiments. While acknowledging that certain responsibilities previously held by clan associations have been taken over by the government, he stressed that the Chinese community remains irreplaceable in preserving cultural traditions and supporting societal well-being. He emphasized the necessity of developing a robust pipeline of young leaders who can collaborate with experienced ones to ensure the continued vitality of these organizations amid ongoing changes. The leadership program targets Singapore citizens in their 30s, aiming to prepare them for the challenges and opportunities presented by an ever-evolving landscape. As the program unfolds, it is anticipated that it will foster a deeper sense of identity and belonging among participants, encouraging them to take active roles in shaping the future of Singapore’s multicultural society. With the backing of influential figures and institutions, the initiative represents a significant step toward ensuring that Chinese culture remains a dynamic and integral part of Singapore’s national narrative.