NewJeans logs 300m streams with ‘How Sweet’

NewJeans has surpassed 300 million streams on Spotify with its hit single “How Sweet,” according to its agency Ador, which announced the milestone on Thursday. The achievement marks another success for the group, which now has nine tracks that have reached this streaming threshold. The song, titled after the group’s latest release, was part of their single album launched in May 2024. The track has been widely praised and recognized internationally, including being named among “The 100 Best Songs of 2024” by Rolling Stone magazine, and appearing on Billboard and NME’s lists of top K-pop songs of the year. The track, described as a hip-hop number, spent 13 weeks on Billboard’s Global 200 chart and climbed to No. 27 on the UK Official Singles Top 100. Its commercial success was matched by critical acclaim, further solidifying NewJeans' position as a leading act in the K-pop industry. The group’s ability to maintain high levels of engagement and popularity despite long gaps between releases highlights their growing influence and fan base. NewJeans, formed in 2021, has become one of the most prominent acts in K-pop, known for blending pop, hip-hop, and electronic elements into their music. Their recent activity includes celebrating their fourth anniversary with a video featuring all four members, which hinted at a potential comeback. This marked the group’s first official content released together in nearly 1.5 years, signaling a renewed focus on collective performances and projects. The milestone of surpassing 300 million streams on Spotify underscores the global reach of K-pop and the enduring appeal of NewJeans. Fans around the world continue to engage with the group’s music, contributing to their sustained presence on international charts. The success of “How Sweet” reflects not only the quality of the track but also the strategic efforts of the group and their agency in maintaining relevance and visibility in a competitive industry. In addition to their musical achievements, NewJeans has also made strides in expanding their brand beyond music. Their anniversary celebration video showcased the group’s dynamic and evolving image, suggesting a broader vision for their future. While specific details about upcoming projects remain undisclosed, the video served as a teaser, generating anticipation among fans and media alike. As NewJeans continues to build on their momentum, the group is positioned to play a key role in shaping the future of K-pop. With a loyal fanbase and a string of successful releases, they are well-placed to sustain their current trajectory. The continued support from both domestic and international audiences will likely contribute to further milestones in the coming months. For now, the group remains focused on delivering more content that resonates with their audience and maintains their status as a powerhouse in the K-pop scene.