Singaporeans don't cancel brands - they silently leave them, Ogilvy's inaugural 2026 APAC Believability Index reveals

The Slovenia TimesIndependentCenter18 hr. ago

A study by Ogilvy, titled 'The 2026 APAC Believability Index: The Power of Proof,' reveals that 92% of Singaporean consumers silently disengage from brands they no longer trust, rather than publicly criticizing them on social media. Only 5.9% of consumers would share negative experiences online. The research highlights Singapore as a high-trust but low-tolerance market, where institutional credibility and tangible proof of performance are critical. Conducted in partnership with YouGov, the survey included over 7,000 participants across seven APAC countries, with 1,050 in Singapore. The findings suggest that brands face significant risks from quiet customer attrition rather than overt backlash. Ogilvy has introduced a diagnostic tool using AI to help companies identify gaps between their promises and customer experiences.

Bias read (Center): The article discusses consumer behavior and marketing strategies, focusing on brand trust and engagement metrics. It does not address political issues, policies, or figures, making it apolitical in nature.

The Slovenia TimesIndependentCenter2 days ago

A new study by Ogilvy and YouGov, titled 'The Believability Economy,' highlights that Hong Kong consumers have a very low tolerance for brands and organizations perceived as untrustworthy. Over 90% of respondents take punitive actions, such as complaining on social media or switching to competitors, while 61% have completely disengaged from brands they distrust. Silent disengagement, where consumers quietly walk away without expressing dissatisfaction, is particularly prevalent, with 89% opting for this approach. The study warns that these behaviors pose significant threats to brand survival and revenue, emphasizing the importance of transparency and credibility in maintaining consumer trust.

Bias read (Center): The article focuses on consumer behavior and brand trust, which are economic and marketing topics rather than political issues. Although the study was conducted in Hong Kong, which is a Special Administrative Region with its own governance structure, the subject does not involve political parties,政府