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‘Never thought that we would survive even one day opposite Toxic’: Hanuman Ansh producer
India🏛️ PoliticsCenter6 hr. ago

‘Never thought that we would survive even one day opposite Toxic’: Hanuman Ansh producer

The Indian Express reports on the challenges faced by the producers of 'Hanuman Ansh' as they navigated the competitive Bollywood landscape, particularly against the larger production 'Toxic' starring Yash. Producer Ragini Sona shared insights into the film's theatrical journey, highlighting the decision to continue the film's run despite a significant reduction in the number of screening venues. Initially launched on 350 screens, the film saw a dramatic drop to 25-30 screens due to competition from 'Awarapan 2' and 'Toxic'. Despite these odds, the film maintained its box office performance, leading to a decision to extend its theatrical run. Sona emphasized that while the two films were seen as competitors, the team did not frame their efforts as a direct confrontation with 'Toxic', reflecting a collaborative rather than adversarial approach.

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The Indian Express logoThe Indian ExpressIndependentCenter6 hr. ago
‘Never thought that we would survive even one day opposite Toxic’: Hanuman Ansh producer

The Indian Express reports on the challenges faced by the producers of 'Hanuman Ansh' as they navigated the competitive Bollywood landscape, particularly against the larger production 'Toxic' starring Yash. Producer Ragini Sona shared insights into the film's theatrical journey, highlighting the decision to continue the film's run despite a significant reduction in the number of screening venues. Initially launched on 350 screens, the film saw a dramatic drop to 25-30 screens due to competition from 'Awarapan 2' and 'Toxic'. Despite these odds, the film maintained its box office performance, leading to a decision to extend its theatrical run. Sona emphasized that while the two films were seen as competitors, the team did not frame their efforts as a direct confrontation with 'Toxic', reflecting a collaborative rather than adversarial approach.

Bias read (Center): The article focuses on the commercial and promotional strategies of a film in the entertainment industry, which is generally considered apolitical. However, since the topic involves major productions and market dynamics within the national cinema sector, it carries a moderate level of political cont

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