SGAccording to Ofcom's annual Media Nations report, Netflix has surpassed the BBC as the preferred choice for UK viewers, with 26% opting for the streaming service compared to 25% for the BBC. The report highlights increasing competition from streaming platforms, with ITV being the next most popular choice at 15%. Viewer engagement with broadcaster-owned streaming services like BBC iPlayer and ITVX grew by 9% year-on-year. While subscription streaming services are now present in 70% of British homes, this number has stabilized since rapid growth during the pandemic. Traditional broadcasters still retain significant viewership, with 70% of Britons watching their content for at least 15 minutes weekly. Major live events continue to draw large audiences, such as the England vs. Argentina World Cup semi-final. YouTube's average daily viewing time on televisions doubled to 19 minutes per person, and overall viewing across all devices reached 41 minutes per day.
Bias read (Center): The article presents data-driven findings from Ofcom, a regulatory body, without overtly favoring any political stance. It reports on market trends and viewer preferences without taking sides on the implications of these changes for public policy or governance. The framing remains neutral, focusing
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