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Argentina's President Javier Milei, once a dominant force on social media who leveraged its power to win the presidency in 2023, is now experiencing a sharp decline in online visibility and engagement. According to a recent report by the communications consultancy Ad Hoc, mentions of Milei across social media platforms and websites dropped to 3.7 million in June 2026, a staggering 72% decrease from the peak of 12.6 million in February 2025. This steep decline signals growing challenges for Milei as he prepares for a potential re-election campaign next year. The data shows that interactions with Milei's posts on X, such as reposts and likes, have fallen by 62% since he assumed the presidency, indicating a waning influence over public discourse. The decline began gradually after Milei took office in December 2023, but accelerated in late 2024 and early 2025. At the height of his social media dominance, Milei was posting frequently, often multiple times per day, using the platform to communicate directly with citizens, bypassing traditional media. His strategy was effective initially, helping to build a loyal base and amplify his message during a period of economic uncertainty. However, as time passed, the frequency and impact of his posts diminished. By mid-2025, the number of mentions had already begun to fall significantly, and the trend continued into 2026. Several factors appear to contribute to this drop in engagement. Some analysts suggest that Milei's controversial policies, including austerity measures and reforms targeting state institutions, have alienated parts of the population. Others point to the emergence of competing political figures who have successfully harnessed social media to challenge his narrative. Additionally, the overall fatigue among users with constant political messaging may play a role. The Ad Hoc report highlights that while Milei still maintains a presence on X, the level of interaction with his content has become increasingly sparse compared to earlier years. Milei's administration has not publicly addressed the decline in social media engagement, though internal sources indicate that the president is aware of the situation. Communications officials within the government have been working to adjust their strategies, focusing more on targeted outreach rather than broad, frequent posts. Despite these efforts, the numbers continue to show a downward trajectory. The administration has also faced criticism for perceived inconsistencies in policy implementation, which some observers believe have contributed to a loss of trust among key voter demographics. The shift in social media dynamics reflects broader changes in Argentine politics. While Milei's initial rise was fueled by a desire for change and frustration with economic instability, the country has since entered a phase of recalibration. Public sentiment appears divided, with some supporting Milei's radical approach and others calling for a return to more moderate governance. This division is mirrored in the online sphere, where debates around Milei's leadership dominate discussions, but fewer users are actively engaging with his content. Looking ahead, Milei faces a critical test in the coming months as he seeks to solidify support for a possible re-election bid. His ability to reverse the current trend in social media engagement will likely determine how effectively he can mobilize voters. Political opponents are already capitalizing on the situation, launching campaigns that emphasize the need for stability and continuity. Meanwhile, Milei's team continues to refine its communication strategy, aiming to reconnect with both existing supporters and undecided voters. As the 2027 election cycle approaches, the battle for public attention, and influence, on social media will remain central to the outcome.