KRMuseM, an entertainment platform, is expanding its artist intellectual property (IP) business by managing global licensing for an immersive exhibition titled 'House of Vampire, Dive into Enhypen Chronicle,' based on the K-pop group Enhypen's music and creative universe. The exhibition, which premiered in Tokyo and now runs in Seoul until September 27, blends music, visuals, spatial design, and interactivity around Enhypen's vampire-themed narrative. Produced by Hybe Japan and designed by Imagica EEX, the project marks MuseM's move beyond concerts and merchandise into exhibitions, licensing, and global content. The company also collaborates with NHN Link on K-pop concerts and related ventures, reflecting a broader trend in the K-pop industry to transform artist narratives into immersive experiences.
Bias read (Center): The article discusses a cultural and entertainment industry development involving K-pop and immersive art exhibitions. It does not address politically charged topics such as government policies, elections, or social issues. The framing remains neutral, focusing on business expansion and artistic c o
