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Mitsubishi Motors unveils revived Pajero model after 7-year hiatus
Japan🏛️ PoliticsCenter9/2/2026

Mitsubishi Motors unveils revived Pajero model after 7-year hiatus

Mitsubishi Motors has announced the revival of its Pajero model after a seven-year absence, positioning it as the company's flagship SUV. The new Pajero will be manufactured in Thailand and launched in approximately 100 countries, with domestic sales beginning by year-end. The vehicle features a diesel engine, a ladder frame chassis, seven driving modes, and design elements reminiscent of earlier models. The Pajero's return is part of Mitsubishi's strategy to boost domestic sales by 50% to around 180,000 units by 2030. The model competes in Japan's large SUV market, where the Toyota Land Cruiser holds a significant 40% market share.

Mitsubishi Motors Corp unveiled a new Pajero on Wednesday, reviving the iconic model line after a seven-year hiatus and positioning it as the company’s flagship sport utility vehicle. The revival marks a strategic move within Mitsubishi’s medium-term business plan through fiscal 2029, aiming to boost domestic sales by 50 percent from the fiscal 2024 level to around 180,000 vehicles by fiscal 2030. The new Pajero will be produced in Thailand and launched in around 100 countries, with domestic sales beginning by the end of the year. The first-generation Pajero was introduced in 1982 and became renowned for its reliability in cross-country conditions after winning a major rally competition the following year. Successive generations of the Pajero collectively sold over 3.29 million units globally before the line was discontinued. The revived model features a diesel engine, a rigid "ladder frame" chassis, seven driving modes, and the iconic triple gauges found in earlier models. While pricing details remain undisclosed, the vehicle is expected to compete in the Japanese market for large SUVs, which saw approximately 100,000 unit sales in 2025, with Toyota’s Land Cruiser holding a 40 percent market share. The new Pajero is larger and more luxurious than its predecessor, with a length of 4.92 meters and width of 1.93 meters. It shares some foundational elements with Mitsubishi’s Triton pick-up, though it has undergone significant reworking for improved comfort and refinement. The vehicle offers a 2.4-liter turbo-diesel engine, an eight-speed automatic transmission, and Mitsubishi’s four-wheel-drive system. Drivers can lock the center and rear differentials for enhanced off-road performance. The exterior design, described as “Grand Charisma,” features a cleaner, more modern look while retaining recognizable Pajero elements such as the rectangular-shaped front and rear lights. The Pajero will initially go on sale in Thailand, followed by Japan and Australia later in the year, with a broader international launch planned for 2027. Plans include introducing two smaller variants of the model in the future. The SUV has seen growing popularity worldwide, reflecting shifting consumer preferences toward versatile, high-performance vehicles.

How this report was made. Objective News wrote this report from 2 source articles, using AI-assisted synthesis under our methodology. It is our own text, not a copy of any single outlet. Read our methodology.

Responsible editor: Matej BašaSpotted an error? Report it

4 reports

Japan Today logoJapan TodayIndependentCenterFactual 95Objective 909/2/2026
Mitsubishi Motors unveils revived Pajero model after 7-year hiatus

Mitsubishi Motors has announced the revival of its Pajero model after a seven-year absence, positioning it as the company's flagship SUV. The new Pajero will be manufactured in Thailand and launched in approximately 100 countries, with domestic sales beginning by year-end. The vehicle features a diesel engine, a ladder frame chassis, seven driving modes, and design elements reminiscent of earlier models. The Pajero's return is part of Mitsubishi's strategy to boost domestic sales by 50% to around 180,000 units by 2030. The model competes in Japan's large SUV market, where the Toyota Land Cruiser holds a significant 40% market share.

Bias read (Center): The article presents factual information about Mitsubishi Motors' product development and market strategy without overtly favoring any political ideology. It focuses on corporate announcements and market data, maintaining a balanced tone without ideological leaning.

Why factuality (95): The article provides detailed information about the Pajero revival, including production location, technical specifications, historical context, and sales targets. These details align closely with the cross-source consensus and provide comprehensive coverage of the event.

Why objectivity (90): The article maintains a neutral tone, providing factual descriptions without emotional language or bias. It presents both historical data and current plans objectively.

Nikkei Asia logoNikkei AsiaIndependent🔒CenterFactual 85Objective 90
Mitsubishi Motors revives Pajero SUV in bid to regain global presence

Mitsubishi Motors has announced the revival of its Pajero SUV, marking a strategic move to reestablish its global presence. The new model is set to launch globally beginning with Thailand, targeting growth amid challenges posed by rising competition from Chinese automakers and the industry's transition towards electric vehicles. This decision reflects the company's efforts to maintain its market position in key regions like Southeast Asia, where the Pajero was previously a significant seller.

Bias read (Center): The article presents information about Mitsubishi Motors' business strategy without overtly favoring any political ideology. It focuses on corporate decisions and market dynamics rather than taking a stance on political issues. While the automotive industry can have political implications, this news

Why factuality (85): The article accurately reports that Mitsubishi Motors unveiled the Pajero SUV on September 2, 2026, with plans for a global rollout starting in Thailand. It mentions challenges like Chinese competitors and the EV transition, which align with industry trends. No primary source is available, but the i

Why objectivity (90): The tone remains neutral, focusing on facts without emotional language or bias. The article presents the event objectively, without overt advocacy for any particular stakeholder.

Nikkei Asia logoNikkei AsiaIndependent🔒CenterFactual 85Objective 90
Mitsubishi Motors revives Pajero SUV; first sales set for Thailand

Mitsubishi Motors has announced the launch of its revived Pajero SUV, marking a strategic move to re-enter the competitive SUV market in Southeast Asia. The new model is set to begin sales in Thailand, which is seen as a crucial market for the automaker's recovery. This decision comes amid challenges posed by the growing influence of Chinese automotive brands and the industry-wide transition towards electric vehicles. The unveiling of the Pajero represents a significant step in Mitsubishi's efforts to maintain its market position and increase sales volumes.

Bias read (Center): The article presents information about Mitsubishi Motors' business strategy without overtly favoring any political ideology. It focuses on corporate decisions and market dynamics rather than taking a clear ideological stance. While the topic relates to economic competition and industrial policy, the

Why factuality (85): This article mirrors the previous one in content, confirming the Pajero revival and Thailand launch date. The mention of Chinese rivals and EV trends supports the cross-source consensus. No significant discrepancies are found.

Why objectivity (90): The article maintains an impartial tone, presenting the information without subjective commentary. The update note does not alter the neutrality of the reporting.

Nikkei Asia logoNikkei AsiaIndependent🔒CenterFactual 85Objective 90
World Bank urges Thailand to lure Korean, Japanese EV suppliers

The World Bank has recommended that Thailand attract more battery and component suppliers from South Korea and Japan to establish itself as a regional export hub for electric vehicles. The report emphasizes the importance of building a diversified supply chain to support Thailand's economic growth. This strategy aims to enhance Thailand's position in the global EV market by leveraging existing industrial relationships with neighboring countries.

Bias read (Center): The article presents the World Bank's recommendation as a neutral advisory, focusing on economic development and supply chain diversification without overtly favoring any political ideology. It does not take a stance on the effectiveness of the proposed strategies or the implications for Thai policy

Why factuality (85): The article accurately reports the World Bank's recommendation for Thailand to attract Korean and Japanese EV suppliers to diversify its supply chain. While no primary source was available, this aligns with the general consensus among similar reports on the topic, suggesting the claim is well-suppor

Why objectivity (90): The article presents the information in a neutral tone, avoiding strong language or bias. It simply relays the World Bank's recommendations without editorializing or favoring any particular perspective.

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