AustriaThe article discusses the growing trend of 'functional smoothies' in Vienna, which combine fruit juices with dietary supplements such as collagen, creatine, and L-carnitine. These drinks are marketed as health-enhancing beverages that offer benefits like improved skin appearance, mental clarity, and stress relief. The Austrian chain Dr. Smusy has become a prominent player in this market, selling these premium-priced smoothies at locations across Vienna. Other local entrepreneurs, such as Filip Nemcek, who recently opened his Revive Healthbar, are also capitalizing on the trend by offering similar products. The trend originated in the United States, particularly through high-end stores like Erewhon, known for their expensive superfoods and wellness-focused offerings.
Bias read (Center): The article provides a descriptive overview of a commercial trend involving functional smoothies, focusing on their ingredients, marketing, and popularity. It does not take a stance on the health claims or political implications of the trend. The content remains neutral, presenting information about
