ZAThe Nelson Mandela Bay Business Chamber launched the 'Made in the Bay' regional branding initiative to promote local businesses and products within the metro area. Over 70 companies, including multinationals and local firms, have committed to using the brand on their products, packaging, and digital platforms. Chamber CEO Denise van Huyssteen emphasized that the initiative aims to build a reputation for quality, innovation, and sustainability while creating economic benefits like job creation and business growth. The campaign is part of a larger effort to position Nelson Mandela Bay as a hub for investment, trade, and tourism, leveraging the region's strengths in automotive manufacturing, agriculture, and export industries.
Bias read (Center): The article presents the 'Made in the Bay' initiative as a strategic economic development project aimed at boosting local businesses and regional reputation. It highlights the Chamber's efforts to promote the area's industrial strengths without overtly endorsing specific political ideologies or stak
