Madness in Madrid for the premiere of a new lipstick by Selena Gomez: "There are girls who have been queuing since four in the morning to try it"

Madrid was thrown into chaos this Friday as fans gathered in droves for the launch of Selena Gomez’s new lip product, the Soft Pinch Lip Oil Stick, part of her makeup brand Rare Beauty. The event, held in a temporary store on Calle Nieremberg número siete, drew hundreds of devoted followers who arrived before dawn, some waiting since 4 a.m., hoping to be among the first to experience the immersive setup designed to mirror Selena Gomez's Los Angeles office. The space featured walls painted in the coral Wish shade, one of the new product’s color options, creating an atmosphere that felt both intimate and exclusive. The frenzy began early, with fans lining up along the street, their enthusiasm undimmed despite the sweltering summer heat. By 8:30 a.m., nearly 800 people had already formed a long queue, with some securing spots as high as number 260. Among them were Carmen and Lucía, two fans who described their journey as deeply personal. They spoke of growing up with Selena Gomez through Disney, seeing her evolve from a pop star into a successful entrepreneur advocating for body positivity and mental health awareness. For them, witnessing her success and values firsthand was a source of immense pride. Inside the store, the atmosphere was electric. Staff members worked tirelessly to manage the crowd, though the organization faced challenges. Jenny and Paula, two fans from Vallecas, arrived at 8 a.m. and secured spot number 195. However, they noted that the process lacked structure, with some individuals cutting ahead in line. As a result, many who had waited hours found themselves unable to access the limited-edition products reserved for earlier arrivals. “We missed out on some gifts,” they admitted, noting that others received full-sized lipsticks while they were left with smaller samples. Despite these logistical hurdles, the event remained a celebration of community and shared passion. Fans exchanged numbers, shared stories, and bonded over their admiration for Selena Gomez. Laura, another attendee who joined her friends early, described the experience as transformative. She and her group, numbering around 180, spent the day together, exchanging tips and laughter, and even forming new friendships. “The fan interaction was the best part,” she said, highlighting the sense of belonging that came with being part of such a dedicated following. The event also underscored the brand’s commitment to inclusivity. Attendees praised the wide range of shades available, emphasizing how the products catered to diverse skin tones and preferences. This approach resonated strongly with the audience, reinforcing Rare Beauty’s reputation as a brand that prioritizes self-expression and confidence. Many expressed gratitude for the free samples and branded items distributed, especially given the oppressive heat in Madrid. As the sun set over the city, the energy of the event lingered. Fans left with more than just samples, they carried memories of camaraderie, excitement, and the enduring influence of Selena Gomez. The phrase “Hay chicas que llevan desde las cuatro de la mañana haciendo cola para probarlo”, translated as “There are girls who have been waiting since four in the morning to try it”, captured the essence of the day. It was a testament to the power of celebrity culture and the deep connection between artists and their audiences.