KRSouth Korean cosmetics giants Amorepacific and LG Household & Health Care (LG H&H) reported significant second-quarter profit increases, driven by stronger performance in North America and reduced dependence on China. Amorepacific saw a 53.3% rise in operating profit, with overseas markets contributing most of the growth, particularly in the U.S., Europe, and Japan. Its brands like Laneige and Cosrx achieved record sales, while its dermatology brand Aestura saw substantial growth in the U.S. Meanwhile, LG H&H reported an 87.5% increase in operating profit, with North American revenue surpassing China for the first time. Both companies have been shifting focus away from China, which had previously been a major market, due to economic challenges and increased competition. Amorepacific has significantly reduced its China exposure, while LG H&H remains more reliant on the region.
Bias read (Center): The article presents a balanced account of the financial performance and strategic shifts of two South Korean cosmetic companies. It reports on their reduced reliance on China and increased focus on North America without overtly favoring either geopolitical stance. The narrative focuses on business,
