Elections in Brazil from a gender perspective

Página/12Party-alignedProgressiveNov 3

The article examines the communication strategy employed by the Workers' Party (PT) during the Brazilian presidential election, specifically focusing on the integration of street-level mobilization and social media efforts. Rafael Marroquim, a member of the PT communication team, explains how this coordinated approach contributed to the defeat of Jair Bolsonaro. The piece highlights the effectiveness of the campaign's 'fidigital' strategy in changing electoral performance through specific causes. It notes that the victory was celebrated by Brazilians in Buenos Aires, indicating the international interest in the outcome. The report relies on insights from internal campaign staff to dissect the mechanics of the successful outreach.

Bias read (Progressive): The article exclusively cites a member of the winning left-wing party's communication team to explain the victory, omitting opposing perspectives or critical analysis of the strategy.

PerfilIndependentProgressiveNov 1

The article analyzes the second round of Brazil’s presidential election through a gender lens, noting that Lula’s campaign was significantly more active on social media, which helped mobilize voters who had abstained in the first round. This strategy successfully increased turnout among young people and older adults, contributing to Lula’s victory by a margin of 3.1 percent over his opponent. The piece highlights that women supported Lula broadly across age groups, attributing this support to his administration’s favorable policies regarding gender equality compared to those of Jair Bolsonaro. It argues that Lula’s foreign policy aligned with progressive feminist positions, making his potential loss to Flavio Bolsonaro dangerous for the region’s standing on women’s rights and LGBTQI+ issues.

Bias read (Progressive): The article frames Lula’s victory as essential for protecting gender rights, labels Bolsonaro’s camp as extreme right, and presents the outcome as a defense against a dangerous regression in progressive values.