Labor pledges opt-out register for online gambling ads as Pocock calls out shortfalls in government’s bill

The Labor government has announced a new initiative to introduce a single-service opt-out register for online gambling advertisements, aiming to simplify the process for users who wish to avoid such promotions. This proposal comes amid criticism of the current system, where individuals must navigate multiple opt-out mechanisms across different platforms. The plan was unveiled as part of amendments to the government's wagering ad bill, alongside additional restrictions on inducements and limits on agent commissions. The move follows a Senate inquiry that highlighted public frustration over the difficulty of opting out of gambling ads. Communications Minister Anika Wells confirmed that gambling companies will be required to contribute to the cost of maintaining the register, a financial burden intended to support the program. The government’s approach reflects growing concern over the impact of aggressive advertising tactics on vulnerable populations, especially given recent allegations that some betting firms may have engaged in unethical practices to retain problem gamblers. Despite these efforts, the proposed reforms fall short of the broader calls for an "opt-in" model or a complete prohibition on online gambling advertisements. Some lawmakers, including members of the Coalition, Greens, and independent MP David Pocock, criticized the government’s proposals as inadequate, citing deficiencies in their ability to effectively curb the spread of gambling ads. These criticisms emerged during a Senate inquiry, where the government faced scrutiny over its handling of the issue. The Albanese government is pushing forward with its gambling reforms, hoping to secure passage of the necessary legislation by the end of the week. Two separate bills are currently under consideration, with the government expressing confidence in reaching an agreement with opposition leader Angus Taylor. Although the Coalition has not yet made a formal commitment to support the package, multiple meetings between key figures have taken place, indicating potential progress. On Monday, Wells introduced a third bill outlining further changes to the legislation. Among the proposed measures is a restriction on the use of inducements by licensed interactive wagering service providers. The bill also seeks to prohibit inducement-based direct marketing and social media advertising directed at specific customer groups. Additionally, it aims to limit attempts to gain consent for receiving such marketing and to ban certain commission-based referral arrangements. In her address to parliament, Wells emphasized the government’s responsiveness to evidence gathered during the Senate inquiry. She noted particular concerns regarding the role of wagering inducements in promoting gambling and exacerbating related harms. These issues gained attention following explosive parliamentary hearings that alleged some betting companies provided illegal drugs and access to sex workers to encourage continued betting. However, major betting operators such as Sportsbet and Tabcorp have denied these claims, stating there is no evidence to support them. A notable feature of the new bill is the introduction of the "Wagering Advertising Opt-out Register." While the exact operational details remain unspecified, the bill suggests that this register will serve as a centralized platform allowing individuals to opt out of receiving wagering advertisements from online content service providers. The register will be managed by the Australian Communications and Media Authority, according to Wells. Government officials acknowledged that the implementation of this register could prove complex, with more details still pending. There is uncertainty regarding whether the register will be fully operational by the planned deadline of 1 January 2027, when several aspects of the reform are set to take effect. As the legislative process continues, the outcome of these developments will shape the regulatory landscape for online gambling in Australia.