UEFA has announced plans to conduct an independent valuation of FIFA's World Cup assets after its president, Gianni Infantino, attempted to sell a 21% stake in the tournament’s future revenues to Thrive Capital at a price significantly below market value. Thrive Capital is linked to Donald Trump through its founder, Joshua Kushner, who is the brother of Jared Kushner. The deal was abandoned shortly after it became public, amid pressure from 55 member federations threatening to boycott FIFA events. UEFA is now investigating whether the $20 billion valuation used in the proposal was justified, particularly since FIFA’s revenue over the past four years reached $15 billion. Analysts argue that this valuation appears low, especially considering potential expansion opportunities such as more frequent World Cups and additional tournaments, which investors would likely demand.
Bias read (Center): The article presents factual information about an ongoing investigation into FIFA's financial dealings and does not exhibit clear ideological bias. It includes quotes from multiple sources, including The Guardian, and frames the situation objectively by highlighting concerns raised by UEFA and other
