KRKrafton, a South Korean game developer, reported record revenue and operating profit for the first half of 2026, driven by strong performance from its popular PUBG franchise and the early success of Subnautica 2, an underwater survival game. The company earned 2.66 trillion won in sales and 972.5 billion won in operating profit, representing significant increases compared to the previous year. Revenue and profits for the second quarter were also at all-time highs. Krafton attributed the growth to increased user engagement and monetization through user-generated content (UGC), as well as the success of Subnautica 2, which sold 5 million copies in just 22 days after its early access release. Looking ahead, Krafton plans to expand its IP portfolio with new titles, including several projects set for release by 2027.
Bias read (Center): The article focuses on financial performance and business strategies of a private company, with no mention of political issues, policies, or elected officials. It provides factual data on revenue and profit growth, along with future business plans, without any apparent ideological framing or bias.
