The article discusses the role of mayors and municipal councils in promoting their achievements or recommending successors during the pre-election campaign, which has not yet officially begun. It highlights the use of videos and films at the edges of local newspapers, often serving as advertising catalogs. The piece points out that in Zalca, there were clear signs of using public funds for pre-election campaigns, despite them not being officially recognized, including the utilization of public space and content in local newspapers. The author suggests that while local newspapers remain important, they have become softer propaganda tools, funded by public money, and that in today’s digitalized world, where almost every mayor collaborates with advisors from both non-party and party backgrounds, the role of these newspapers has diminished.
Bias read (Progressive): The article frames the use of public funds for pre-election activities as a form of 'propaganda' and criticizes the diminishing role of local newspapers, implying a concern over the influence of political actors in shaping public perception. While not overtly partisan, the tone leans left by critiqu






