In 1956, IKEA employee Gillis Lundgren faced a practical problem while delivering a table named Lövet to a customer, it wouldn’t fit into his car. Instead of seeking a larger vehicle, he disassembled the table by removing its legs and packed it flat. This seemingly minor decision became the foundation of IKEA’s business model, revolutionizing the global furniture industry. The concept of flat-pack furniture allowed manufacturers to significantly reduce transportation and storage costs by eliminating wasted space inside products. Customers then assembled the furniture at home, reducing the need for expensive delivery and installation services. IKEA began as a mail-order catalog business founded by Ingvar Kamprad in 1943, evolving over time into the large retail stores known today. Despite becoming one of the world’s wealthiest individuals, Kamprad was known for his frugal lifestyle, including driving an old Volvo and traveling economy class.
Bias read (Center): The article discusses the historical development of IKEA’s business model and its impact on the furniture industry. It provides factual information about the origin of flat-pack furniture, the company’s growth, and the personal habits of Ingvar Kamprad. There is no overt political framing, bias, or煽





