KRKorean beauty companies APR and Amorepacific achieved record sales during Amazon Prime Day in the US and Europe. APR's Medicube became the most-searched brand across all product categories in the US, with several products ranking among Amazon's top sellers. Medicube also expanded into five new European markets and topped beauty searches in Britain, Spain, and Italy. Amorepacific saw a 20% increase in US sales and a 22% rise in European sales, driven by both established and new brands. Korea's cosmetics exports exceeded $7 billion in the first half of 2026, marking a 27.3% increase from the previous year. The Ministry of Food and Drug Safety highlighted continued support for exporters to strengthen K-beauty's global presence.
Bias read (Center): The article presents factual data on sales performance and export growth without overtly favoring any political ideology. It reports on economic trends and corporate achievements without taking a clear ideological stance, maintaining a balanced tone throughout.
