Javier Bardem joins the boycott against Adidas for choosing an Israeli soldier for a campaign

El MundoIndependent🔒Progressive10 days ago

Adidas issued an apology after using images of Shalev Biton, an Israeli former soldier who lost his leg during military operations in Gaza, in a campaign promoting its 'Single Shoe' service for people with limb differences. The campaign was localized to Israel and not part of a global initiative. Adidas emphasized that inclusion is a core value and that the service aims to meet specific needs. However, the campaign sparked controversy, leading to calls for a boycott by various groups and celebrities like Javier Bardem, who has previously supported Palestinian causes.

Bias read (Progressive): The article highlights the controversy around Adidas' campaign featuring an Israeli soldier involved in actions against Palestinians, which led to support for a boycott by figures like Javier Bardem, known for pro-Palestinian stances. The framing emphasizes the sensitivity of the issue and the call,

elDiario.esIndependentProgressive10 days ago

Spanish actor Javier Bardem has faced criticism from pro-Israel groups and Spain's right-wing factions after he publicly opposed Adidas' advertising campaign featuring an Israeli soldier with disabilities. The campaign, which highlights the soldier's experience of losing a limb during military service, was criticized by Bardem as promoting a figure associated with actions against Palestinians, including civilian casualties. Bardem shared posts showing the soldier alongside images of Palestinian victims, emphasizing the human cost of conflict. He accused pro-Israel organizations like ACOM of targeting him for his support of Palestinian causes. Adidas responded by apologizing, stating the campaign was a local initiative in Israel and not part of a global strategy.

Bias read (Progressive): The article frames the controversy around Bardem's activism and the ethical implications of Adidas' choice, aligning with progressive values opposing the normalization of figures linked to violence. The emphasis on Palestinian suffering and critique of pro-Israel lobbying reflects a left-leaning slt