IDThe Jakarta X Beauty 2026 event aims to boost the Indonesian beauty industry by promoting local brands and enhancing their presence both nationally and internationally. Organized by the Creative Economy Ministry and supported by private sector representatives like Putri Tanjung of Trans Digital Lifestyle Group, the event is positioned as the largest beauty event in the world, featuring 400 brands with 70% being local. It includes product exhibitions, talks, workshops, and interactive sessions designed to connect industry professionals with consumers. The event runs from July 2 to 5, 2026, at the Jakarta International Convention Center (JICC).
Bias read (Center): The article presents information about a government-backed initiative aimed at boosting the domestic beauty industry, which is a matter of public policy. While the event is promoted by a minister and private sector representatives, the framing remains balanced, focusing on the economic benefits and
