From Kopra to the first customers in the USA

A Slovenian artificial intelligence startup has made its debut on the American market, marking a significant step forward for local tech innovation. On July 20, 2026, Picmim, a platform developed in Koper, announced its successful entry into the U.S. market, offering small businesses tools to manage their social media content efficiently. The platform was created with the aim of helping entrepreneurs who want to maintain an online presence but lack the time to create engaging posts regularly. The idea behind Picmim emerged from a simple question: how can business owners, such as hairdressers, mechanics, or restaurant managers, consistently share content on social media when they don’t have the time? The solution came through the development of an AI-driven tool designed to streamline this process. Launched within the framework of the Koper Incubator, Picmim quickly gained traction, attracting over 300 companies in its first six months of operation. It received a bronze award from the Slovenian Economic Association for innovation in the Primorska region and already had paying users on the American market. Unlike traditional platforms that require manual input, Picmim uses machine learning to understand each business’s communication style, target audience, and goals. Each day, it generates content suggestions tailored to the specific needs of the company. These proposals are presented to the owner, who simply needs to approve or reject them with one click. This approach saves time while maintaining consistency in brand messaging across social media channels. Gabriel Grbec, founder and director of Picmim, explained that many small business owners recognize the importance of being active on social media but struggle with the daily demands of running their operations. “Picmim was developed so that marketing doesn’t become another obligation, but rather something that takes just a minute a day,” he said. Currently, Picmim serves businesses ranging from hair salons and fitness centers to larger Slovenian enterprises with multiple brand names. The platform has been featured on RTV Slovenia and is now rapidly expanding its international operations. After initial successful sales in the United States, the company aims to further grow its presence abroad in the coming months. Picmim operates under the Sežan Incubator and continues to develop solutions that adapt to the unique communication styles of individual businesses. Its core function is to generate daily content suggestions for social media, making digital engagement more accessible and efficient for small business owners. With plans to expand internationally, Picmim represents a growing trend of Slovenian startups leveraging technology to address real-world challenges faced by small businesses. As it continues to scale, the platform is positioned to play a key role in supporting entrepreneurial growth both locally and globally.