ILThe Israeli government has approved the launch of the 'Masa Diplomacy' program aimed at engaging Jewish youth in the Diaspora in Israel advocacy and public diplomacy. The program, proposed by Prime Minister Benjamin Netanyahu and Foreign Affairs Minister Gideon Sa'ar, responds to rising antisemitism and disinformation about Israel. It includes online advocacy training, public speaking workshops, educational tours, expert-led seminars, and a capstone project reviewed by foreign ministry officials. The initiative, which began as a pilot project in 2025-2026, will run for approximately six weeks and is funded with NIS 1 million for around 70 participants in the 2026-2027 academic year. Officials emphasized the importance of connecting Diaspora youth with Israel and leveraging their influence in countering antisemitism.
Bias read (Conservative): The article frames the program as a necessary and strategic response to antisemitism and disinformation, emphasizing the importance of diaspora engagement in global advocacy. The language highlights the government's proactive approach and positions the program as a vital component of Israel's soft-p
