GermanyApple has maintained its iPhone prices despite rising costs for other products like Macs and iPads, allowing it to gain market share in Q2 2026. According to Omdia, the global smartphone market declined by 4 percent during this period, but Apple achieved its highest-ever market share of 20 percent. Samsung led with 22 percent, benefiting from strong performance in both premium and budget segments. Apple’s decision not to raise iPhone prices contributed to a significant upgrade cycle for the iPhone 17 series, particularly in China. Meanwhile, the low-end smartphone segment below $400 faced challenges due to high component costs, especially for storage. Apple is reportedly planning price increases for the upcoming iPhone 18 series, with higher component costs potentially reducing margins.
Bias read (Center): The article presents factual data on market trends and pricing strategies without overtly favoring any political side. It cites independent research firms (Omdia, IDC) and focuses on economic factors rather than political decisions or ideologies.
