SpainInés Bermejo, CEO of HP Iberia, discusses Spain’s role within the technology sector and highlights the transformative impact of artificial intelligence (AI) on how personal computers (PCs) are used in both homes and businesses. Bermejo reflects on her career journey, starting as an intern at HP over 25 years ago, and credits the company’s culture for her success. She emphasizes that despite the declining relevance of traditional devices like PCs and printers, they remain resilient and are being revitalized through advancements in AI. Bermejo notes that AI presents new challenges, such as rising costs of memory components, but also offers opportunities for companies to shift their perspective on technology, from a cost center to a competitive advantage. She believes integrating AI into business operations will be crucial for staying ahead in the evolving technological landscape.
Bias read (Center): The article focuses on technological developments, specifically the role of AI in transforming traditional computing devices and HP's strategic outlook. There is no mention of political figures, policies, or contentious issues. The content remains neutral in tone and does not exhibit any ideological
