CHThe article discusses the growing influence of Tollywood, the regional film industry based in South India, particularly highlighted at the Neuchâtel International Fantastic Film Festival (NIFFF). It focuses on the success of films like 'Baahubali' and 'RRR,' directed by S.S. Rajamouli, which have gained international recognition. The article explains how Tollywood has broken through linguistic barriers previously limiting the reach of regional cinema in India. With the release of multilingual versions of films such as 'Baahubali,' Tollywood has achieved significant commercial success, surpassing Bollywood in box office revenue. The festival's unique tradition of chanting 'Baahubaliiii!' before screenings underscores the cultural impact of these films.
Bias read (Center): The article provides a neutral overview of the cultural phenomenon of Tollywood cinema and its global recognition, focusing on artistic and economic achievements rather than political issues or ideological framing.
