ZAIndia's Prime Minister Narendra Modi's ruling Bharatiya Janata Party (BJP) has shifted its digital strategy to engage with Gen Z voters ahead of the 2029 general elections. This includes using platforms like Instagram, where Modi appears in casual settings with music and informal greetings, aiming to connect with 400 million young voters. The change comes after recent student-led protests that forced the resignation of the education minister due to leaked exam papers, highlighting concerns over educational access and career opportunities. While Modi's government has historically used digital platforms effectively, critics argue that the BJP's previous content was overly polished and lacked authenticity, which failed to resonate with younger audiences preferring more spontaneous and genuine material. Analysts note the increasing political influence of younger voters, with over half of India's population under 35, potentially giving Modi a chance for a fourth term.
Bias read (Center): The article presents a balanced view of Modi's strategic shift toward Gen Z voters, discussing both the BJP's traditional digital approach and criticisms of its lack of authenticity. It cites multiple perspectives including political commentators and academics, without overtly favoring one side. The
