The Jakarta Furniture Fair with the Satellite Fair collection

The Salone del Mobile.Milano has launched its new international tour with a major exhibition in Jakarta, marking the debut of the SaloneSatellite’s Permanent Collection in Southeast Asia. The event runs from September 18 to October 18, forming the first stop of a global itinerary within the framework of the Indonesia Design Week. This initiative highlights the growing significance of Indonesia as a key market for architecture, interior design, contract furniture, and real estate, positioning the country as a dynamic hub for creative industries. The SaloneSatellite Permanent Collection Exhibition 1998–2026 will take place at the Townhall of the Indonesia Design District PIK2 in Jakarta. It features a curated selection of products drawn from the collection of the SaloneSatellite, which includes 415 objects. For this exhibition, 55 items will be displayed, offering a vivid representation of how design concepts evolve into tangible realities. These pieces reflect the intricate connections between prototypes, products, enterprises, museums, awards, materials, and production cultures, illustrating the delicate transition from inspiration to realization. Founded and curated by Marva Griffin Wilshire, the SaloneSatellite, a platform dedicated to young designers under the age of 35—has been instrumental in identifying emerging talent since 1998. Its permanent collection serves as a living archive, capturing the evolution of design through time. By showcasing these works in Jakarta, the Salone del Mobile.Milano continues its mission to foster global dialogue among designers, businesses, and cultural institutions. The exhibition marks the third overseas journey of the permanent collection following stops in Hong Kong in 2024 and the Japan Pavilion at Expo 2025 Osaka. Marva Griffin Wilshire, who also acts as the International Relations Ambassador for the Salone del Mobile.Milano, emphasized the importance of bringing the collection to Jakarta. She described the exhibition as a continuation of efforts to build bridges between creativity and opportunity, asserting that talent thrives when it finds the right context. Her presence underscores the role of Italian cultural diplomacy in strengthening ties between the Italian design system and the Indonesian creative scene. The exhibition is promoted by Indonesia Design District (IDD) and organized by Amantara, a lifestyle and hospitality division of Agung Sedayu Group. It takes place within the newly established Indonesia Design District PIK2, a metropolitan area north of Jakarta focused on design, architecture, and lifestyle. The inclusion of the SaloneSatellite in this setting reinforces the strategic value of the event, as it engages local professionals such as architects, developers, cultural operators, and creative communities. The design sector is increasingly recognized as a catalyst for urban, economic, and cultural development in the region. The exhibition's layout was designed by architects Ricardo Bello Dias and Hariadna Pinate, recreating the immersive experience of the SaloneSatellite during the Milan fair. Visitors can explore iconic contemporary designs that originated from the SaloneSatellite and have since become internationally renowned, including the Spun lamp by Sebastian Wrong for Flos and the Chab table-lunch tray by Nendo/Oki Sato for DePadova. This curation offers a glimpse into the transformative power of design, bridging innovation with commercial success.