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Social Worlds: who wins on digital platforms
Italy🏛️ PoliticsCenter3 hr. ago

Social Worlds: who wins on digital platforms

The article discusses the unprecedented level of engagement on social platforms during the FIFA World Cup, highlighting record-breaking viewership numbers. It notes that official FIFA accounts, particularly TikTok, have seen over 15 billion views since June 11th, with TikTok accounting for 11 billion of those. The French national team's TikTok account gained 2.7 million followers, while Argentina’s account under Lionel Messi saw a similar increase. France led in interactions and views, with their Instagram posts receiving nearly 82 million interactions and 885 million views. Other teams like England and Spain also recorded significant figures, though lower than France. The article attributes this success to active social media management by the teams.

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Il Giornale logoIl GiornaleParty-alignedCenter3 hr. ago
Social Worlds: who wins on digital platforms

The article discusses the unprecedented level of engagement on social platforms during the FIFA World Cup, highlighting record-breaking viewership numbers. It notes that official FIFA accounts, particularly TikTok, have seen over 15 billion views since June 11th, with TikTok accounting for 11 billion of those. The French national team's TikTok account gained 2.7 million followers, while Argentina’s account under Lionel Messi saw a similar increase. France led in interactions and views, with their Instagram posts receiving nearly 82 million interactions and 885 million views. Other teams like England and Spain also recorded significant figures, though lower than France. The article attributes this success to active social media management by the teams.

Bias read (Center): While the article focuses on sports-related data, it does not take a clear ideological stance. It presents factual information about social media engagement without overtly favoring any political group or ideology. The tone remains neutral, focusing on statistical outcomes rather than advocating for

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