I&B Ministry sets up panel to boost film industry

On June 29, 2026, India's Information & Broadcasting Minister, Ashwini Vaishnaw, announced the formation of a high-level study group aimed at revitalizing the country’s film industry. The initiative comes amid growing concerns about the challenges facing Indian cinema, including competition from global markets and inconsistent regulatory frameworks across states. The newly established panel is tasked with evaluating both the opportunities and obstacles faced by the sector and proposing actionable strategies to enhance its competitiveness and sustainability.

The group, which will be chaired by renowned filmmaker and advertising professional Prasoon Joshi, includes representatives from the film industry as well as technology partners. Its mandate encompasses analyzing current trends in film production, distribution, and technological advancements. Additionally, the panel is expected to develop a comprehensive policy framework designed to support the long-term growth of Indian cinema. According to the official press release issued by the Ministry, the group will identify best practices from around the world and recommend specific measures to improve the quality and reach of Indian films internationally. The final report is anticipated to be submitted to the Ministry within three months of its formation.

In parallel with forming this advisory body, the Ministry has also drafted Model State Cinema Regulations intended for adoption by state governments. These regulations aim to standardize the management of cinemas and theaters, addressing the inconsistencies that have hindered the development of cinema infrastructure, particularly in smaller towns and rural regions. Currently, each state operates under its own set of rules regarding permissions and operational guidelines for cinema halls, creating a fragmented environment that complicates expansion efforts.

The Ministry has already dispatched copies of the proposed regulations to all state governments, urging them to consider adopting these standardized norms. Furthermore, the central government has pledged to assist states in implementing these regulations effectively. This move is seen as a crucial step toward unifying the regulatory landscape and fostering a more conducive environment for the growth of the film industry nationwide.

The announcement was made against the backdrop of increasing calls for reform within the entertainment sector. Industry stakeholders have long pointed out the need for a cohesive national strategy to address issues such as outdated policies, lack of investment in emerging technologies, and insufficient support for independent filmmakers. With the establishment of this expert committee and the introduction of uniform regulations, the government appears committed to addressing these concerns systematically.

Reactions from various quarters have been largely positive. Film producers and directors have welcomed the initiative, expressing hope that the recommendations from the panel would lead to tangible improvements in the sector. Technology companies involved in digital content creation and distribution have also shown interest in collaborating with the group to explore innovative solutions that could elevate the global standing of Indian cinema.

Looking ahead, the success of this initiative will depend significantly on the cooperation between the central and state governments. While the central government has taken the first step by providing a unified regulatory framework, the actual implementation will require active participation from state authorities. If adopted widely, these changes could potentially streamline operations, reduce bureaucratic hurdles, and create a more favorable ecosystem for filmmakers and theater operators alike. As the panel begins its work, all eyes will be on how effectively it can translate its findings into concrete policies that benefit the entire film industry.