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Huawei and Apple bend to a tougher market with foldable phones as memory crunch bites
HK🏛️ PoliticsCenter5 hr. ago

Huawei and Apple bend to a tougher market with foldable phones as memory crunch bites

Apple and Huawei are set to launch foldable smartphones in late 2026, aiming to revitalize a struggling global smartphone market expected to see a 17 percent decline. Apple's upcoming September 9 event will feature its first foldable iPhone, alongside new models and the debut of new CEO John Ternus. Huawei is set to unveil its Mate XT 2, an upgraded trifold device, shortly before Apple's launch. Analysts believe Apple's entry into the foldable market could significantly boost sales and challenge industry leaders like Huawei and Samsung. Research firm IDC's Nabila Popal estimates Apple could ship over 17 million foldable iPhones by 2027, capturing around 40 percent of the global foldable market.

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South China Morning Post logoSouth China Morning PostIndependentCenter5 hr. ago
Huawei and Apple bend to a tougher market with foldable phones as memory crunch bites

Apple and Huawei are set to launch foldable smartphones in late 2026, aiming to revitalize a struggling global smartphone market expected to see a 17 percent decline. Apple's upcoming September 9 event will feature its first foldable iPhone, alongside new models and the debut of new CEO John Ternus. Huawei is set to unveil its Mate XT 2, an upgraded trifold device, shortly before Apple's launch. Analysts believe Apple's entry into the foldable market could significantly boost sales and challenge industry leaders like Huawei and Samsung. Research firm IDC's Nabila Popal estimates Apple could ship over 17 million foldable iPhones by 2027, capturing around 40 percent of the global foldable market.

Bias read (Center): The article presents a balanced view of the competitive landscape between Apple and Huawei in the foldable phone market. It reports on both companies' strategies and analyst projections without overtly favoring either side. The focus is on market trends and technological advancements rather than any

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