The article discusses how Indian fashion designers are drawing inspiration from Onam, a traditional festival celebrated in Kerala, to create new collections for 2026. Designer Sreejith Jeevan of Rouka uses themes like dawn, Kerala landscapes, and local flora and fauna, while emphasizing sustainable practices such as repurposing and versatile clothing. Another brand, Pranaah, focuses on the labor and craftsmanship behind Onam celebrations, highlighting the flower markets and the people involved in creating festive decorations. Both designers incorporate cultural motifs and memories into their designs, aiming to reflect the spirit of the festival through fashion.
Bias read (Center): The article focuses on cultural aspects of the Onam festival and does not present any politically charged content or biased viewpoints. It provides balanced descriptions of two fashion brands' inspirations and approaches without taking a clear ideological stance.



