The article discusses the current crisis of trust in traditional media and explores efforts by media leaders to rebuild credibility. It features an episode of 'Backlight' where journalists from various media backgrounds share strategies for regaining audience trust, including personal engagement, transparency, and more in-depth storytelling. The discussion involves experts such as Ed Lee from the New York Times Trust Team, independent journalist Joi Lee, and Isaac Saul, founder of Tangle News. The episode is available on Spotify, Apple Podcasts, and YouTube.
Bias read (Center): The article focuses on the broader issue of media trust and does not take a clear ideological stance. While discussing media practices, it presents multiple perspectives from different types of media professionals without overtly favoring any particular political agenda. The framing remains balanced


