Colombia is beginning the swearing-in of its new Congress, with several lawmakers elected through unconventional methods. Luis Carlos Rúa, a content creator known for criticizing government waste while wearing a white elephant costume, was elected to the Senate with over 120,000 votes. His campaign focused on transparency and anti-corruption, leveraging social media to connect with younger voters disillusioned with traditional politics. Rúa, who identifies as an activist rather than a social media influencer, claims his supporters voted for him due to his commitment to monitoring public spending. Political consultants note that social media has enabled non-traditional candidates, including those without political experience or party ties, to gain traction. Other examples include a city council member who exposed questionable government contracts online and a comedian who gained attention through a YouTube series on Colombian politics. These cases reflect a broader trend where digital platforms are reshaping political engagement in Colombia.
Bias read (Center): The article presents a balanced view of the changing political landscape in Colombia, discussing both the rise of social media-driven candidates and the entrenched influence of traditional political elites. It does not overtly favor one side over another, instead providing context on how new formsof






