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How a K-pop translation app became Big Tech's data supplier
KR🏛️ PoliticsCenter14 hr. ago

How a K-pop translation app became Big Tech's data supplier

Flitto, a South Korean translation app initially created for K-pop fans to translate celebrity posts, has evolved into a major provider of data for large AI models. Founded in 2012, the company gained traction through its association with Psy's 'Gangnam Style' in 2013. Over time, Flitto transitioned from a consumer-facing service to a corporate data supplier, supplying datasets to U.S. technology companies. In 2025, Flitto reported a significant increase in revenue, with 77% growth to 36 billion won, driven largely by export sales and data business operations. The company's CEO, Lee Jung-soo, highlighted the shift from crowdsourced translation to becoming a critical player in AI development, noting that deep learning technologies created a high demand for the data Flitto had been collecting since its inception.

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The Korea Herald logoThe Korea HeraldIndependentCenter14 hr. ago
How a K-pop translation app became Big Tech's data supplier

Flitto, a South Korean translation app initially created for K-pop fans to translate celebrity posts, has evolved into a major provider of data for large AI models. Founded in 2012, the company gained traction through its association with Psy's 'Gangnam Style' in 2013. Over time, Flitto transitioned from a consumer-facing service to a corporate data supplier, supplying datasets to U.S. technology companies. In 2025, Flitto reported a significant increase in revenue, with 77% growth to 36 billion won, driven largely by export sales and data business operations. The company's CEO, Lee Jung-soo, highlighted the shift from crowdsourced translation to becoming a critical player in AI development, noting that deep learning technologies created a high demand for the data Flitto had been collecting since its inception.

Bias read (Center): The article presents a factual account of Flitto's transformation from a niche translation service to a major AI data supplier without overtly favoring any political ideology. While the topic involves technological advancement and economic impact, which can have political implications, the framing,措

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